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Loyalty Programs: Profitability & The CFO Challenge
Are loyalty programs truly profitable? Marika Bigler, VP of Customer Growth Strategy at Catalyst Brands, shares the challenges of data, organizational alignment, and CFO demands. Learn how strategic program design, like JCPenney's 2024 revamp, can drive enrollments and frequency. #loyaltyprograms #MarketingStrategy #CustomerRetention # ...
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