Warum haben es Marken gerade so schwer?
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Warum haben es Marken gerade so schwer?
Noch nie haben Deutsche im Supermarkt so viel Geld für Eigenmarken ausgegeben wie 2025. Gemessen am Umsatz erreichte der Marktanteil knapp 47 Prozent – ein Plus von 0,7 Prozentpunkten, zeigen Zahlen des Marktforschers Yougov. Markenprodukte kommen nur noch auf etwa 53 Prozent Marktanteil. Zum Vergleich: 2021 war der Anteil von Handelsmarken ...
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