The creator economy spent a decade minting stars. This year the money is going to whoever can manage them at scale. Fixated paid seven figures for a Roblox-focused shop. A management company Night ...

Phillip Shoemaker, a former Senior Director of App Store Review at Apple, has launched PersonaShield, a platform that enables creators, influencers, and public figures to monitor, enforce, and ...

There is a dress somewhere in Lana Rae’s VidCon wardrobe that started as a Pinterest pin, was never for sale, and had to be ...

U.S. podcast consumption reached an all-time high in 2026, with 167 million Americans (58%) listening each month. Heather ...

YouTube is rolling out a set of player updates to YouTube Shorts, including the removal of the dislike button, a new distraction-free viewing mode, and playback speed controls, the company announced ...

G&B Digital Management and College of Influence awarded $1,000 each to five college creators this spring, selecting finalists ...

When Kristal Heredia started managing a creator early in her career, she quickly learned how much the business of influence ...

Kevin Roose and Casey Newton, hosts of the New York Times technology podcast “Hard Fork,” have signed with United Talent ...

Podcast advertisers deploying site visitor retargeting campaigns see dramatically stronger performance than standard buys, ...

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the first brand to pilot ...

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight markets found that emotional response combined with early brand recognition predicts creator ad Brand Memory ...

Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever before, with more than 250 ...