B2B marketing has moved on from playing it dull. More brands are investing in distinctive creative work, borrowing heavily ...

From the benefits of creator tie-ups to generating visibility in an AI world, Marketing Week’s new survey will analyse the ...

With dedicated ‘heads of influencer’ roles up 168% since 2019, brands are recruiting channel specific positions and talent ...

The fizzy drinks brand wants the line to become something young people “naturally use in culture again”, insisting this is ...

Despite the business having significantly stepped up its investment in creators, Unilever’s CMO insists the approach is about being where consumers are, rather than channels.

Customers expect every interaction to be relevant, timely and personalised, yet many marketers still struggle to deliver this ...

Looking to ramp up its social media spend, JD Sports is using Snapchat to bridge the gap between digital and physical retail ...

Aiming to “still be relevant in another 100 years”, the denim giant believes collaborations across music and sport will ...

The card and gifting retailer is betting on personalisation, proprietary data and “incredible” brand awareness to fuel its ...

Enrico Galliera is ending his 16-year career at the luxury car marque, just weeks after the launch of Ferrari’s first ...

Unilever, Mars Petcare and Capgemini Invent on why the real obstacle to AI-powered growth is everything that happens before ...

There is more to showing up in culture than following the latest trend and the brands who realise that are better placed for ...