It’s been a year since Microsoft launched the AI assistant Microsoft Copilot (as “Bing Chat”), and Microsoft is leaning heavily into its AI-assistant technology, which is powered by large language ...

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether their ...

Learn about the importance of reliable data systems in digital advertising. Discover how a unified data layer can improve ...