The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...

There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...