At the recent Google Marketing Live event, the search engine described how their data was showing that AI-powered search is ...

From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with healthcare professionals (HCPs) and brands, the healthcare and pharma space ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...

Panellists Mo Nuur, Rose Keen, and Alex Thurgood speaking at Econsultancy’s Capability Leaders Forum, with moderator Paul Davies. Image: Econsultancy Ninety-six percent of marketers believe that there ...

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...

The roles and responsibilities that make up a company’s social media team will vary based on what an organisation is looking to achieve. Clear goals and objectives should inform what a team needs to ...

Businesses must continue to optimise for conversions throughout the user journey to meet ever-changing customer needs and provide the best possible experiences. This chapter provides a checklist of ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...