When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

A multi-year study of the reliability of published social & behavioral science research has found that only about half of published results are replicated by new studies.

This project carried out a decadal survey on the social and behavioral sciences (SBS) in areas relevant to national security. The survey identified opportunities that are poised to contribute ...

The Kahneman-Treisman Center is pleased to announce its newest initiative: Behavioral Science Desk. We know Princeton scholar-researchers from a range of disciplines are interested in finding ways to ...

Our graduate program in political science reflects changes in the discipline, shifts in the political landscape, and the additional new faculty who have expanded the depth and breadth of our offerings ...