B2B marketing has moved on from playing it dull. More brands are investing in distinctive creative work, borrowing heavily ...

From the benefits of creator tie-ups to generating visibility in an AI world, Marketing Week’s new survey will analyse the ...

With dedicated ‘heads of influencer’ roles up 168% since 2019, brands are recruiting channel specific positions and talent ...

The fizzy drinks brand wants the line to become something young people “naturally use in culture again”, insisting this is ...

Launching into a fiercely competitive category, Nex Playground has carved out a niche for itself with its family friendly positioning and product.

Aiming to “still be relevant in another 100 years”, the denim giant believes collaborations across music and sport will ...

Pareidolia, or our tendency to see faces in random objects, can be a powerful tool in marketing for grabbing - and keeping - ...

There is more to showing up in culture than following the latest trend and the brands who realise that are better placed for ...

Jim Squires underlines the importance of all aspects of marketing being connected to ensure it is not just seen as a ...

Unilever, Mars Petcare and Capgemini Invent on why the real obstacle to AI-powered growth is everything that happens before ...

AI is one of the latest developments changing how brands work with agencies, influencing the services they need, the types of ...

Senior leaders discuss how to identify, manage and fix skills gaps within teams in the latest episode of Marketing Week’s ...