The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...
There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to ...
Molson Coors is encouraging consumers to keep it simple for holiday gatherings with “Just Bring the Beer,” a campaign that positions beer as a no-fuss, affordable option for seasonal events, according ...
The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.
At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...
At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...
New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...
The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little ...
While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.
David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under ...
The Home Depot has teamed with soccer-focused media network Men in Blazers Media Network for a traveling activation that will see the brands produce content around this summer’s FIFA World Cup, per ...
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