Define, size and measure audiences so you can engage the right people in the right channels at the right time.

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

Gen Z isn’t just the next audience – this generation is reshaping how brands earn attention, build relevance, and close the sale. Born 1997–2012, Gen Z is the most diverse cohort in American history, ...

of Heritage-Leaning Hispanics say they speak Spanish when spending time with family. Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Across grocery retail, the playbook that built category leaders is starting to break down. Operational factors like price, proximity, and scale still matter, but they are no longer sufficient to ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Millennials are rewriting the rules of engagement—on screens, on the road, and at home. As they enter new life stages, this generation is reshaping how brands connect meaningfully through culture, ...

As economic uncertainty continues to shape household decision-making, one trend is quietly signaling a deeper shift in how Americans—especially Multicultural and younger segments—think about money, ...

In today’s rapidly shifting cultural environment, Asian American consumers aren’t just adapting to change—they’re shaping it. This segment, one of the fastest-growing and most culturally diverse in ...