The focus on performance remained, of course, but the three companies we covered – Warner Bros. Discovery, Netflix and ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

Bloomberg produces hours of live content a day, and it’s shifting its contextual targeting focus beyond standard display ads ...

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data ...

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ...

Dive into AdExchanger's televisaunivision upfront coverage for the latest updates, expert opinions, and analysis shaping the ...

NBCU kicked off upfront week on Monday morning with an original take on a not-so-original trend: ad performance. Comedians Bowen Yang and Matt Rogers started things off with a parody of the Rosé and ...

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall ...

The DOJ is taking another crack at Google Search scam artists with a case against an Illinois-based home services company over alleged ad fraud.