NBCU ad sales chief Mark Marshall opened upfronts week with a skit in which he pretended to be covered in tattoos of brand ...

McDonald’s enters its first-ever naming-rights partnership for a major U.S. pro sports stadium with a Major League Soccer ...

Buyers break down the importance of presentations from TelevisaUnivision and Disney as MrBeast teases new membership program.

Netflix VP of Global Marketing Magno Herran joins the Marketer's Brief podcast to discuss brand partnerships and reaching Gen ...

It’s no secret that political advertising has surged to unprecedented levels, but what’s driving that growth? And what ...

Buyers break down the importance of presentations from NBCUniversal, Fox and Amazon.

Buyers break down the importance of presentations from NBCUniversal, Fox and Amazon.

Boy Throb, which formed just over six months ago, has more than 2.1 million online followers nicknamed the “Throb Mob.” ...

A way-too-early look at what could be in store for Super Bowl LXI.

At the Winter Olympics in Milano Cortina, the medal count told only part of the story. Narratives of resilience and composure mattered just as much as gold, silver and bronze.

By Parker Herren. Published on November 4, 2024. The cost to advertise in primetime TV continues to decline for most broadcast programming, particularly as viewership continues to favor streaming ...

As brands increasingly include morality clauses in contracts with partners, they need to plan carefully to mitigate financial and reputational harm.