Tictail, a young Swedish e-commerce startup, has two aims. The company wants to make it easier for new designers, independent brands, and emerging small businesses to have an easier way to set up shop ...

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Ever since we first learned of Tictail, the Swedish-born global online marketplace that puts emerging designers and artists in the spotlight, we’ve turned to them for all of our shopping ...

Feeling like your wardrobe or space is in a bit of a slump lately? Whether you’re looking to discover a budding new clothing brand or aiming to spruce up your room with some off-kilter home goods, ...

Words are dead. Even photos are on their way out. Video is the new way to sell products, says Tictail cofounder Birk Jernström. “Gen Z entrepreneurs, they don't care about writing product descriptions ...

Belmiraz is a French 21-year-old with over a hundred thousand Instagram followers. She’s never used a desktop computer to log in and manage her clothes-and-accessories store on Tictail, an ecommerce ...

The idea stemmed from its New York City store’s popular “bio card wall.” If you’ve visited online retailer Tictail‘s brick-and-mortar on the Lower East Side, chances are your attention was immediately ...

Have you ever fallen down a shopping rabbit hole? You know, when one awesome brand leads you to another with a similar aesthetic, and then another, and then another? That's basically what happens when ...

This article was taken from the September 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...