“The market is changing, and so is the consumer,” said Marco Crola, chairman and CEO of Pirelli, while introducing the company’s latest tire offering, the Scorpion A/T Plus. For a company that built ...

IRVINE, Calif. — Electric-vehicle startup Rivian Automotive L.L.C. will use specially engineered versions of the Pirelli Scorpion light truck tire as the exclusive tire fitments on its R1T pickup and ...

Pirelli has launched a new lineup of all-terrain tires in North America called the Scorpion XTM AT. The off-road rubber is available in two variants: one for gas-powered trucks and SUVs and the other ...

Pirelli Tire North America (PTNA) Inc.'s latest light truck tire development, the Scorpion ATR, will be a ``key element'' of the tire maker's efforts in North America in both the replacement and ...

For decades, the Italian manufacturer has been developing specific tires for a large number of vehicles, and the latest to receive the bespoke treatment is American startup Rivian. The EV maker has ...

Having the best hardware and software is not all that electric cars need to be successful. In highly efficient and silent vehicles, tires play a much more important role than they do in ...

The fourteenth-generation of America’s favorite pickup truck is here, and it comes with a new hybrid powertrain and a series of new and enhanced features. Among them are the new Pirelli Scorpion ATR ...