Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed.

DUBLIN--(BUSINESS WIRE)--The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and ...

If you were at NRF’s 2014 BIG Show, you know that location was a hot topic. More retailers are recognizing that to successfully engage cross-channel shoppers, they must understand their entire path to ...

PASADENA, Calif.--(BUSINESS WIRE)--Azira, a global consumer insights platform, today announced it has been named the “Best Location Based Marketing Platform” in the 8th annual MarTech Breakthrough ...

Location-based marketing has been projected to become the next big thing in mobile since 2006, when mobile phones’ SMS and cellular data were just starting to be used widely. There are more than 100 ...

[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...

Harris Beber’s route to becoming CMO of Google subsidiary Waze – he joined in April – included a stopover at Amazon selling diapers and five years as the marketing chief at Vimeo. But regardless of ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained ...

Marketing to busy professionals on the go is becoming more lucrative thanks to advances in technology. One organisation leveraging such opportunities is Hiscox – an international specialist insurer.

Location-based services (LBS) are software services that allow apps to function as intended by collecting geodata and providing users with pertinent information based on their location. Examples ...