What happens when we stop stacking activities and start designing experiences? Here are three ways to make experiential ...

Traditional marketing was designed to create a message and distribute that message as efficiently and effectively as possible. Experiential advertising uses modern forms of communication and ...

Students discuss their research findings during the Experiential Learning Showcase. Photo by Alex Sonfield '25.

To fill the skills gaps, accounting educators and trainers are turning to experiential learning, especially game-based approaches, to help people at all stages of their careers. These games aren’t ...

Over the past month, the Canva World Tour 2025 has taken us around the world – from São Paulo to Mumbai, London to Los Angeles – meeting creators, teachers, teams, and businesses everywhere. Across ...

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. First, it was ...

In response to President Kevin J Worthen’s 2016 University Conference address and the introduction of the inspiring learning initiative, Brigham Young University has created a new BYU Office of ...

A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

There’s a new trend in experiential marketing that reaches far beyond sessions, live entertainment, video, and even the best keynotes. New tech is enabling new dimensions of interaction, community, ...