Moontrail, the animation arm of IvyBears, debuts a global adventure where AI serves human creativity to achieve ...

Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly ...

Former JC Penney president and Target chief marketing officer, Michael Francis has been appointed as DreamWorks' first ever chief global brand officer. The newly created role will see him responsible ...

One brand that embraces both live action and animation is Geico, and the insurance giant’s latest ad features an animated McGruff the Crime Dog of 1980s PSA fame alongside human actors. By using both ...

With its share price dropping and financial analysts griping, beleaguered DreamWorks Animation SKG today announced a Hail Mary in the form of a new hire: former top JC Penney and Target exec Michael ...

A huge reason behind video marketing's popularity rests in the mediums' effectiveness at achieving a relatively specific marketing goal—depending on the style, format, and type of video you go with.

George Nichols IV, the 27-year-old behind Mailroom Season 2 winner Suspended Animation, treats his brand like the cartoons he grew up watching. Each capsule is like its own episode, themed after a ...