Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

Apple's new $599 MacBook Neo features the A18 Pro chip, a 13-inch Liquid Retina display, 16-hour battery life, and fun colors. Check it out!

Apple is continuing its affordability offensive with the pending release of the MacBook Neo, which is the company’s cheapest digital notebook ever. The product will set customers back just $599 for 256g storage (and $699 for 512g),

Apple has spent the better part of a decade building a hardware strategy around the idea that the best computers it makes should also be the most expensive. The MacBook Neo, launched today at Rs 69,900 — a price more commonly associated with a mid-range Android phone than a Mac — suggests that strategy is changing.

Apple is offering the MacBook Neo at a more affordable price point by using an A18 Pro chip, which is used in the iPhone 16 Pro.

Apple CEO Tim Cook promised a “big week” of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level Macbook tier, updated iPad Air models, refreshed