The most famous, and arguably the best, Super Bowl ad in history, Apple’s “1984” ad for the Macintosh, was nearly killed by Apple’s then-CEO John Sculley and the Board of Directors. Chris Isidore for ...

You might have heard that the biggest football game of the year is happening this Sunday (“American football” for those in the U.K.). But it’s not just about the New England Patriots versus the ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase. By Saul Austerlitz Four decades ago, the Super Bowl became the ...