The Meta AI app and Meta AI on WhatsApp have a new "incognito chat" option, which Meta CEO Mark Zuckerberg said is a "completely private way to interact with AI". Zuckerberg also said that Meta AI's incognito mode is the first major AI product where there is no log of conversations stored on servers.

In the case of Incognito Chat, users can start a private, temporary conversation with Meta AI that encrypts their messages and then processes them in a secure environment that Meta claims it can’t access. The company adds that those conversations are not saved by default and that the messages disappear on their own.